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SHOPPERHOUSE,
Intent-Driven Commerce
Infrastructure

We aim to build the global Intent OS Layer that standardizes validated purchase intent,
creating a neutral infrastructure where media, advertising, and commerce collaborate to maximize GMV.

The world SHOPPERHOUSE is building with IntentOS

Strong purchase intent emerges in CTV through voice, vision, and content context, yet existing systems remain optimized for impressions and clicks.
Media sells traffic, while brands and retailers seek real conversion and GMV—but no infrastructure has bridged this gap.

Intent Understanding

Agentic Decision with Evidence

Neutral Infrastructure
& API Infrastructure

From Infrastructure to Standard:
2026 IntentOS Commercial Launch & Scale-Up

01

2023

Built an API-based modular fulfillment system

IntentOS sFulfillment

We have built core commerce systems including product management, real-time order and inventory synchronization, settlement, and operational automation, along with API-based infrastructure that technically connects media, advertising, and commerce.
 
 

02

2024

Brand Valuation and Review Intent Analysis

IntentOS Search

Using brand valuation and review intent analysis, we structure large-scale review and reputation data collected via distributed web crawlers into signals such as trust, quality consistency, purchase risk, satisfaction, and repurchase/recommendation probability. These signals are integrated into IntentOS as its Evidence Engine, enabling evidence-based validation of purchase intent and more accurate conversion decisions.

03

2025

IntentOS Infra Service Development

IntentOS Search & OnPrem
IntentOS OnDevice

IntentOS is a CTV-first intent-to-transaction middleware that uses multimodal AI and agentic decision-making to understand purchase intent in real time during viewing, connect it across advertising, recommendation, and checkout in a single decision layer,
and directly lift Intent CVR and GMV, with its effectiveness validated through a real-world LG webOS PoC.
 

Press & Media

포스코 “IMP 벌써 24회, 스타트업 창업 돕고 미래 산업 성장 이끌 것”
쇼퍼하우스 반려동물브랜드 '퍼피럽' 간식, 북미 LG숍타입서 판매 4위
1년새 매출 8배 껑충...달라진 '브랜드 애그리게이터' 성공 방정식
“스타트업 AI기술, 대기업과 사업화”⋯‘AI 초격차 챌린지 발표회’ 개최
"AI 스타트업 전폭지원"…중기부 끌고 LG·퀄컴 힘 합친다